kinetik '25

For this project, I served as one of three Creative Directors for the branding team for Kinetik 2025, SCAD Atlanta's motion design showcase. Together, we developed the core concept, and defined the motion and design system that guided the project from ideation through execution.

During production, I was responsible for designing and animating four distinct sections of the final sequence. These segments required translating our shared vision into fully realized motion, ensuring consistency in pacing, tone, and visual cohesion across the piece.

In addition to my hands-on animation work, I played an active leadership role throughout production. I provided ongoing feedback to team members, suggested references and technical resources to strengthen execution, and helped refine transitions and timing across sections. I also contributed to the final polish phase, reviewing animations for clarity, consistency, and overall impact to ensure the completed sequence aligned with our original creative intent.

ROLE: Creative Director, 3D Animator, Compositor
SOFTWARE USED: Cinema 4d, After Effects
DATE: Spring 2024